MABLapparel

MABLapparel is a streetwear-inspired clothing brand built around the personality of a dog named Mabel. The goal was to create a bold visual identity that could stand apart from other brands in the space while reflecting her feisty and energetic character. Inspired by an inside joke, the “M” in the logotype was designed to resemble a clenched fist, with the orange accent mark acting as a graphic novel-style punch effect.

In addition to the brand identity, a range of apparel graphics were created, including custom t-shirts and sweatshirts that carried the brand’s attitude across the full collection.