Hemlock & Healing Therapy

Adriana came to me asking for a website for her new private practice, with the main objective being to bring in new clients. To contrast against others in her field who's websites lean more clinical—often relying on stark white and pale blues—Adriana wanted something colorful to emphasize the joy and healing that therapy can bring.

With the Hemlock name comparing moments of pain, suffering, and grief to the poisonous hemlock plant, I wanted to continue the nature motif by using leaves and bright flowers on each page to signify growth rising from the "hemlock" moments in life.